Athleticism is not restricted to the stadiums and arenas of the world. People unknowingly perform feats of athleticism every day. Our idea was to celebrate these Everyday Athletes by making them feel like Olympic athletes. To do so, we translated their everyday activities into the movements of professional athletes.
The core of the campaign was our spectacular ‘For Everyday Athletes’ film, but the campaign stretched across digital, print, OOH, and local TV adverts. And it was implemented across the world with each local market creating its own version of “For Everyday Athletes”, which was launched during the 2016 Summer Olympics in Brazil.
