Tam Viagens(new LATAM), one of Brazil’s biggest travel agencies, needed a low-budget, high impact campaign to stir up attention and sales before the summer holidays.
We found our campaign insight in our inbox: Everyone gets jealous when they receive ‘I’m on holiday’ auto-reply emails.
So what if we could turn these moments of envy into a positive experience for both sender and receiver? The solution was to partner up with Brazil’s major email provider, IG, to turn people’s Auto Reply emails into travel discounts. The annoying, envy-inducing Auto Reply emails were no longer a painful reminder that you were stuck in a cubicle, they were an opportunity to go travelling yourself.