When we launched Intel’s Ultrabook in Latin America, we wanted our target audience to feel that suddenly, everything else was obsolete. Our idea was to create an original game by Intel that took players on a journey through video game history.
Each level took place in a different technological era, with references to some of the greatest games of all time. We added a twist to the last level – anyone could play it, but only those who played on Ultrabooks had the advantage of special powers enabled by the touchscreen. Ultimately, showing the user that their current laptop was obsolete!